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Museums / Amsterdam

North Holland · Culture & daily life

Heineken Experience: a brand tells its brewing story

The Heineken Experience in Amsterdam is an interactive brand presentation in a former brewery. The route covers the brewing process and Heineken, with a tasting as part of what is offered.

Plan your visit ↗

Looking at a company story

Here the brand is both the subject and the storyteller. Notice how the route combines technology, history and brand experience, without taking a commercial presentation for an independent overview of beer culture.

Through the route at your own pace

What is offered includes a self-paced tour within a booked time slot. Interactive elements can take more time than just reading; allow for this when planning.

Tasting at the end

A tasting is part of the experience described. Check which options come with your chosen ticket and plan the rest of your day to suit your own preferences.

Before you go

The Experience has a minimum age of eighteen. Book the right time slot and check last admission and any different holiday hours.

Sources

This first edition has been compiled from collected museum information. Not all of the information has yet been confirmed by the museum. Viewing tips are by the editorial team. The sources used are listed below.

  1. Heineken Experience — source 1

    Source reference supplied; independent source check still needed. Unverified research card reference; model output is not a source of evidence. Content, authority, currency and independence require separate checking.

  2. Heineken Experience — source 2

    Source reference supplied; independent source check still needed. Unverified research card reference; model output is not a source of evidence. Content, authority, currency and independence require separate checking.

  3. Heineken Experience — source 3

    Source reference supplied; independent source check still needed. Unverified research card reference; model output is not a source of evidence. Content, authority, currency and independence require separate checking.

  4. Heineken Experience — source 4

    Source reference supplied; independent source check still needed. Unverified research card reference; model output is not a source of evidence. Content, authority, currency and independence require separate checking.

  5. Heineken Experience — source 5

    Source reference supplied; independent source check still needed. Unverified research card reference; model output is not a source of evidence. Content, authority, currency and independence require separate checking.

Is something incorrect or missing? Let the editorial team know →

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