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Museums / Amsterdam

North Holland · Culture & daily life

The Upside Down builds photos from 25 rooms

Near the RAI, this experience uses upside-down sets, optical illusions and New Dutch themes for a route focused on interaction and photography.

Plan your visit ↗

Upside down is camera work

In a rotated room, visitors stay upright while the set and the camera angle create the illusion. First look at the construction, then choose your viewpoint deliberately.

New Dutch as a theme

Rooms refer to contemporary Dutch visual culture. Read which maker or tradition is actually named and distinguish stereotypical sets from concrete cultural explanation.

A route at your own pace

A visit takes an average of an hour and a half and works with time slots. Free lockers keep bags out of the sets; a lift and a wheelchair-friendly route support accessibility.

Before you go

Monday–Thursday until 18.00, Friday–Saturday until 20.00 and Sunday until 19.00; book a time slot.

Sources

This first edition has been compiled from collected museum information. Not all of the information has yet been confirmed by the museum. Viewing tips are by the editorial team. The sources used are listed below.

  1. Research card 0950 — The Upside Down

    Source reference supplied; independent source check still needed. Unverified reference from a supplied research card; content, authority and currency still to be checked independently.

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